Exploring Cute (Kawaii) Cafes in Tokyo



Tokyo, renowned as a global culinary mecca, boasts a particularly noteworthy scene dedicated to “kawaii” or cute food. In this article, we’ll explore the adorable world of edible delights that Tokyo has to offer, delving into the charm that these cute culinary creations bring not only to the eyes but also to the taste buds.


Alice in Picture Book Land (Shinjuku)

Step into the whimsical world of “Alice in Wonderland” at the enchanting “Alice in Picture Book Land” restaurant located just a 3-minute walk from Shinjuku Station in Tokyo.

Alice in Picture Book Land

This fantasy dining experience immerses guests in the storybook realm of Alice, complete with themed decor and a menu inspired by the characters and adventures from the classic tale.

Alice in Picture Book Land

Not only does the restaurant offer a feast for the eyes with its creative interior, but it also pleases the palate with a variety of dishes and drinks.

Alice in Picture Book Land

Perfect for celebrations, the restaurant provides special dessert plans for birthdays and anniversaries, adding a magical touch to your special moments. Whether you’re dining in the main hall under a grand chandelier or enjoying a more intimate setting in one of the semi-private booths, “Alice in Picture Book Land” promises an unforgettable dining adventure.

Alice in Picture Book Land

Alice in Picture Book Land

  • 03-3207-9055 
  • B2F T-wing Building, 1-6-2 Kabukicho, Shinjuku-ku, Tokyo

Nearest Stations:

  • JR Shinjuku Station East Exit: 3 minutes on foot
  • Subway Shinjuku Station East Exit: 3 minutes on foot
  • Seibu Shinjuku Line Seibu-Shinjuku Station South Exit: 4 minutes on foot

Business Hours

  • Lunch:Monday to Sunday 11:30 AM – 2:30 PM
  • Dinner:Monday to Friday, Public Holidays: 5:00 PM – 10:00 PM・Saturday and Sunday: 4:00 PM – 10:00 PM

For more details, visit their official website.



Step into the enchanting world of Sanrio’s beloved character, Cinnamoroll, and prepare to be transported to a realm of pure cuteness. Nestled in the heart of Shinjuku, the Cinnamoroll Cafe awaits, a magical haven where dreams come true. As you step inside, you’ll find yourself face to face with a real-life incarnation of Cinnamoroll himself, surrounded by a whimsical ambiance that mirrors the delightful essence of this beloved character. The attention to detail is simply astounding, as every nook and cranny of the cafe exudes the same charm and innocence that has captured the hearts of millions worldwide. Prepare to embark on a journey into a world where fantasy and reality seamlessly blend together, making the Cinnamoroll Cafe an absolute must-visit for any fan of kawaii culture.


  • Location: 1F Shinjuku Marui Annex, 3-1-26 Shinjuku, Shinjuku-ku, Tokyo 160-0022
  • Phone: 03-6380-1175

Opening Hours:

  • Monday to Saturday: 11:00 AM to 11:00 PM (Last order at 10:15 PM)
  • Sunday and Public Holidays: 11:00 AM to 10:30 PM (Last order at 9:45 PM)
  • Closed on designated facility holidays.

For more details, visit their official website.


Tokyo’s culinary culture is diverse and captivating, but within it, the realm of cute food stands out with its unique allure. Venturing to Tokyo in search of cute cuisine promises to unveil novel culinary experiences. So, don’t miss the chance to savor the charm of cute food around the corners of this vibrant city.

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